CPC – Cost Per Click is also known as PPC. PPC means Pay Per Click. IT is an online advertising method where advertisers (ads provider) will pay the ads publisher (typically a website owner) if the ad is clicked.
CPC are other form of CPV. Its means Cost per Visitor. CPV is calculating for each click on ads is paid for anyway of whether the visitor makes it to the destination site. A usual rate is 5 cents for 1 per click.
One of the online advertising methods is called “cost per action” (CPA), PPF – Pay Per Performance or also known as Cost Per Acquisition. It is a common advertise calculating method for affiliate marketing sector.
In this method (CPA) the advertiser (ads provider) only for pays the publisher (typically a website owner) when the visitors do something – such as, complete a buy, install a software, such as a filling out a form (e.g registration sign-up) or like a product, vote a product etc.
CPM – Cost Per Mille, that means cost of per 1,000 impressions. It also called as CPT – Cost Per Thousand Impressions. It is calculate online advertising ad model when cost is calculated by impression. If a web publisher charges $4 CPM, that means an advertiser (ads provider) must pay $4 for every 1,000 impressions of his ads.
Advertisers (ads provider) pay the publisher if the ads is shown. CPT means per thousand impressions or Cost Per Mille, or advertisement appears thousand times on a website. For other example, a $10 CPM means the advertiser paid $10 per every 1,000 times his ads appears on a website.